Publishing a successful website requires a lot more resources than you think. Designing a site and putting it online is relatively straight forward, but building and maintaining an effective website publication is quite a different matter. Planning Many businesses invest huge sums of money in developing a website and expect results once it is online. Most of the time, the site is composed of loosely collated marketing collateral which does not integrate with the company’s business processes and systems. Alternatively, the site may be developed by the Technology department of a company, in which case, it is often not user friendly and does not incorporate objectives from the Marketing team. Direction One of the problems in most organizations is that the decision making for the company’s website is either left to the Technical or Marketing departments to manage. In today’s Digital Economy, the strategic plan of a company/brand’s online presence needs to be directed by senior operations and management leaders in a company. Management Establishing your brand online via a well operated website is a continual process where the site and virtual brand grows together with developments in the company’s business. Successful sites are constantly improved to include new content, technologies and services which web users want. It is this critical on-going managment of a company’s website which is frequently underestimated or overlooked. In some cases, this will be due to bad decision-making by the company, but on the whole, it may be because the company’s website providers have not advised them adequately on what it takes to build and maintain a successful site. In reality, a lot of web designers are in the business of designing and developing a website which ends once the site is online, they do not provide services to help you manage and operate the site effectively which is actually what you need. Next Step? So where do you begin if you're searching for a solution to build a successful website?
- If you don't have much technical knowledge and would like to save money by building the site yourself, SiteBuildIt offers a thorough package for website creation, hosting, marketing, advice and much more.
- If you don't have the time to do-it-yourself and require the services of a professional web designer to build your site, we would recommend that you learn as much as you can about Web Publishing before selecting a provider. To get you started, here are some fundamentals which you need to know about as a website publisher:
- If you have absolutely no budget for your site and need to find a totally free website, find out more about the range of free websites and free web hosting plans.